Are you questioning which social media platform you should be on? And on which platform your digital marketing efforts will pay off the most? I created a short and simple guide for you to help you choose your fighter… I mean platform!
Goals of each platform
The platform | The goal |
To stay in touch | |
To stay informed | |
To network | |
To be inspired | |
To get new ideas | |
TikTok | To get seen |
Best for
Link clicks
Word-of-mouth
Awareness
Event registrations
Sharing posts in groups
Key differentiating trait
This is THE platform, but it doesn’t mean you need to be there. With the challenges the platform has faced over the years, some users are choosing to spend their social media time elsewhere (like Instagram, which is also a Meta platform). That being said, there’s still no better place to find and engage with customers, donors, or others.
Relevant for these business types
Local Brick & Mortar Stores
F&B venues (especially if you have events)
Nonprofits
B2B Companies
Best for
Link clicks
Engagement
Foot traffic
Key differentiating trait
Fast-moving, real-time, news-driven platform. Strong customer service element, be prepared to engage and respond to customers there.
Relevant for these business types
Retail
Nonprofits
Newspapers & Media Outlets
Best for
Link clicks
Event registrations
Networking with potential clients and/or people in the same business
Key differentiating trait
LinkedIn is a profession-driven platform, unlike almost every other platform, which is designed for the user to focus on their personal interests.
Relevant for these business types
Luxury Goods & Services
Software Providers
B2B Companies
Best for
Foot traffic
Word-of-mouth
Awareness
Engagement
Key differentiating trait
There are very few ways to link from Instagram, so this really is a brand-building platform. It is also a visual platform. So if you want to be on Instagram, get ready to focus on great quality photos and videos.
Relevant for these business types
F&B venues
Travel Agencies
Art related, like Museums & Creators/Artists
Retail
Best for
Link clicks
Key differentiating trait
Despite its very large usage, Pinterest is more of a niche platform. It is great for businesses that involve planning, design, creation, making. Mainly female audience.
Relevant for these business types
Restaurants
Interior Design
Wedding Venues
TikTok
Best for
Awareness/being seen
Entertainment
Key differentiating trait
TikTok is a video-only platform with 4 ways to get seen: By being followed, via hashtags, by using a trending sound, or bij landing on the For You Page. With a bit of creativity and by participating in trends, you can grow quite fast on TikTok. All it takes is one viral sound or trend to get your business noticed.
Relevant for these business types
(Small) retail brands with products (people are 1.4x more likely to research products that get recommended on TikTok)
Creators, designers, arists
Education sector
Coaches
Have you decided on which platform your biz will thrive the most? Are you thinking of focussing on one platform or several?
I would love to help you get started! I can advise you on this and so much more, and even manage your social media pages for you. Mail me for more info and we'll get in touch to see what I can do for you! ♡ hello@digitallane.nl
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