It's time to pin point who your ideal client is by creating a buyer persona.
What is a persona
A persona is a profile of your ideal client. It is a tool used in communication and helps you to understand your target audience better.
How to create a persona
You will create a fictional person that symbolizes your ideal client. Start by building up a profile with information that could be relevant for your communication and marketing purposes. It will help you target more specifically.
1. Basic information
This is useful information that can help you with your content. It is also relevant when you want to target a specific audience with ads.
Age
Gender
Location
Relationship status
Family
Hobbies
Interests
Etc.
2. Biography
Background (b.v. origin, upbringing, birth place, etc.)
Living situation (b.v. partner, children, work, social circle, memberships, etc.)
Current life situation (B.v. children moving out, lost job, etc.)
Etc.
3. Motivations
Motives
Desires
Passions
4. Goals
Short term
Long term
5. Frustrations
Problems
Stumbling blocks
Blockades
6. Personality
Introvert or extravert
Thinking or feeling
Judging or perceiving
Sensing or intuition
Etc.
7. Technology and media usage
This is relevant when you're making content or ads. What are your audience's online experiences? An older audience would give you different results compared to younger generations.
Social media apps
Software
Internet
8. Brands
Name the brands and organizations that your persona is affiliated with based on their interests.
Apps
Websites
Brands
Etc.
Example persona
It helps to visualize it, so I made an example that you can edit.
Get started
So you can get started right away, I made a template on Canva that you can fill in and edit yourself.
Download the Persona Template for free!
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