Have you ever been curious why successful companies spend so much money on their branding?
This is why!
It takes about 0,05 seconds for people to form an opinion about your website. (Source: 8Ways)
People judge. And they do it quick. So make sure you catch their attention, hold it, and leave a good impression.
Consistent presentation of a brand has been seen to increase revenue by 33%! (Source: Lucidpress)
Staying consistent might be the most important way to build trust. And trust is one of the leading factors of why people buy from you.
Using a signature color can increase brand recognition by 80%! (Source: Reboot)
A cohesive brand is very important if you want to create a recognizable brand. By using a color that stands out, people will recognize and remember you.
77% of consumers buy from brands who share the same values as them. (Source: Havas Group)
Connecting on a personal level is another great way of building trust. As Simon Sinek always says: "People don't buy what you do, they buy why you do it. And what you do simply proves what you believe." This will definitely attract the customers you want.
60% of consumers avoid companies with logos that have weird or unappealing designs, even if they have good reviews. (Source: Crowdspring)
"Oh, I can make a quick design myself" – No, you can't. Unless you have a graphic design background, don't make your own logo. If you want to be taken seriously, you can't go into Canva and make a logo. You need something professional, that represents the essence of your brand and attracts your target audience.
77% of consumers prefer shopping with brands they follow on social media. (Source: Sprout Social)
In this day and age, you can't let your deeply rooted hatred for social media get the best of you. If social media is not something you're good at, or want to spend time on. Hire someone to do it for you. Because if you're not visible online, you are missing out on a lot of potential clientele.
Digital Lane is a digital agency that helps business owners with their (online) marketing and branding, so they can focus on what's really important: running their business.
Are you ready to take your business to the next level?
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