More than a logo
If I say 'brand identity' I am not only talking about your logo. Your business, your brand, is so much more than that — from color palette to your mission, from typography to your background story. All these elements together shape your business' personality and unique identity.
It is important to create a strong brand identity for your business. You want to be consistent. Because that builds recognition and trust. On top of that, you want your ideal target customer to feel connected to your story. That way you convert clients into fans. But how do you do that?
What makes a brand identity good?
Connect ALL the dots! And dig deep. If everything fits together and is well thought out, you have a strong brand identity. All factors and elements need to compliment each other.
Where do you begin?
It's always a challenge to break down a complete brand identity at once, so let's start by answering the following questions:
The story behind the business
What is your product or service?
What is the mission (reason/way of working) and vision (future goals) of your business?
What is your USP (Unique Selling Point)? So: What makes your business special? Why would clients choose YOUR product or service over anyone else's?
What are your company's core values? Choose 3 to 5 clear values.
What kind of message do you want to convey to your (potential) clients?
The visual part
What kind of appearance do you want to have as a company? How do you want clients to feel when they interact with your brand?
What typefaces do you like? And which ones do you dislike?
What colors represent your brand the best? Think about the impact colors have and if they fit what you're trying to communicate.
Is there an icon that means something to you, that you potentially want to work into the brand identity? For example something that strengthens your brand's story.
What do other companies do that are in the same or a similar branche? Think about whether you want to use that as a guide, or steer away from that completely to stay out of the norm.
The visual brand identity
As soon as you know what your brand stands for and what you want to communicate, we move on to the next part: Visualizing it. All elements will be worked out in detail and will create a cohesive identity. The goal? Creating a strong foundation for your brand. One that inspires people and makes them want tot be associated with it.
We start with a logo, typography, a color palette and photography. These get locked down in a brand book, which is a brand manual, to explain step by step how to use your branding throughout your content. Because consistency is key!
Ready to break new ground with your brand?
It's time to take your brand to the next level! I would love to give your current branding a make-over, or create a completely new and fresh identity.
Let's connect! Send me an email (hello@digitallane.nl). I have a very useful questionnaire to help you get started. Send that my way and we'll plan an (online) session to brainstorm further.
Comments